How Tally Layers Content

Joelle Dietrick and Owen Mundy. Tally. 2017–ongoing. Web browser extension and tracker blocker. Available for Chrome, Firefox, or Opera. https://tallygame.net/
Joelle Dietrick and Owen Mundy. Tally. 2020. Web browser extension and tracker blocker. Available for Chrome, Firefox, or Opera. https://tallygame.net/

Tally is a browser extension that uses artificial intelligence to gamify data tracking. Once installed, a friendly pink blob named Tally lives in the corner of your screen and warns you when companies translate your human experiences into free behavioral data. When Tally encounters “product monsters” (online trackers and their corresponding product marketing categories), you can capture them in a turn-based battle (e.g. “pokemon style”) transforming the game into a progressive tracker blocker, where you earn the right to be let alone through this playful experience.

Stay in touch

Receive occasional announcements about our work