Center for Long-Term Cybersecurity, UC Berkeley

Early Tally experiment
Early Tally experiment

We’re excited for Tally to be one of the projects sponsored by UC Berkeley’s Center for Long-Term Cybersecurity. More at

Except from the announcement:

Internet users are often not aware they are continually exposing private information about themselves through cookies and other digital trackers. Artists Joelle Dietrick and Owen Mundy aim to bring attention to that fact through Tally, a free, open-source browser extension that transforms the data that advertisers collect into a multiplayer game. Once installed, a friendly pink blob named Tally lives in the corner of your screen and warns you when companies translate your human experiences into free behavioral data.




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